The newly launched packaging for The Sweet Potato Pizza Company.
Food photography is always fun and rewarding and I was lucky enough to be photographing food for The Sweet Potato Pizza Company in my studio here in Dublin. Craig Grattan the owner of the business loves experimenting with food and came up with a novel recipe for using sweet potatoes in the pizza base. After much testing he came up with three variations; Parma Ham Mushroom and Rocket, Sundried Tomato Spinach and Red Onion, Chorizo, Feta Cheese and Spinach. Each one as tasty as the other. He then managed to win a spot in the Food Academy, a organisation set up by Local Enterprise Offices, Bord Bia and SuperValu, to assist artisan food producers at the early stage on their business. This assisted Craig with all the complexities of launching a food product from legal requirements to packaging design and photography. Craig’s enthusiasm is palpable - it lit up the studio when we were photographing his pizzas. He is blazing with ideas.
For the mood of the photography we used a natural daylight style with the pizza laid out on a dark slate surface. The selected props and garnishes were positioned to accommodate the design elements of the packaging. You can see the final packaging above. And next time you are in SuperValu, you can check it out for real.
A design template was used to compose and position the pizza, the garnishes and props.
If you would like to discuss any aspect of food photography do feel free to contact me.
Eugene Langan Photography, Studio Eight, 32 North Brunswick St., Dublin 7. D07 TWX3
e-mail: langan@indigo.ie - tel: 353(0)872597907 - web: www.eugenelangan.com